Monthly Marketing & SEO Report · Prepared by Danielle Lemons
A full new library of branded, motion-graphic Reels went out this month — generator readiness, GFCI/pool safety, panel warning signs, two smoke-alarm videos, surge protection, outlet overload, and EV charger install. All 8 are published or scheduled on Facebook.
3.9K search impressions over the trailing 28 days, up 12.6% — with clicks up 18.3% (58 total) and unique search visitors up 13.7% (133). Search visibility kept climbing through the final month of active SEO work.
July's content pulled 3,356 views and 2,353 people reached across 15 posts, with nine of them clearing 200 views each. The ceiling fan tip topped out at 423 views and the smoke-detector explainer at 364 — all earned, with zero ad spend behind any of it.
Generator cost, EV charger install timeline, GFCI/pool outdoor safety, and summer power outage guidance — all written in AEO answer-first format with FAQ schema, scheduled across the month.
Electrician in Sevierville, Pigeon Forge & Gatlinburg, TN published with full Service schema, extending local + AI visibility into the Smoky Mountains service area.
The home generator installation page's answer-first rewrite went live and was verified on the published site — closing out the last of the flagged service-page content gaps.
Note on methodology: These figures reflect the trailing 28-day window (early July through the report date) rather than a strict calendar month, pulled directly from the site's Google Analytics + Search Console integration. Every underlying trend — impressions, clicks, and unique search visitors — moved up this period, capping off the active SEO engagement on a strong note.
Robots.txt and llms.txt were both verified live and correctly configured as of the June report, allowing GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, and anthropic-ai full access to crawl the site. That infrastructure — plus the JSON-LD schema, answer-first service page rewrites, and the new Sevierville/Pigeon Forge/Gatlinburg landing page — is now locked in and live. Since website work moves out of scope after July, this is the state the AEO foundation will remain in going forward.
Craddock's Google Business Profile has not been fully claimed under the correct listing — the Local Pack currently shows two mismatched third-party listings ("Craddock's Service" and "Craddock's Electrical Services") rather than the verified "Craddock Electrical" profile. This means GBP posting and performance metrics could not be pulled or published this month.
Since GBP management moves out of scope after July, this is worth resolving on your end (or Gary's) directly with Google — claiming/merging the correct listing would meaningfully help local and AI visibility going forward, even without ongoing management from us.
What these numbers mean. Every view above was earned organically — Craddock has never put a dollar behind a boost. For a local trade business, 3,356 views in a month is the equivalent of your van being seen on a busy road, except the people seeing it are in your service area and the message is a specific problem you solve. The 2.5 hours of cumulative watch time is the part worth pausing on: that's real attention, not scroll-past impressions.
| Top Performing Content — July 2026 | Date | Views | Reached |
|---|---|---|---|
| A ceiling fan can make a room feel 4° cooler | Jul 15 | 423 | 334 |
| That random chirp isn't random (Decode the Chirp) | Jul 21 | 364 | 287 |
| Middle TN summer storms don't ask permission (Generator) | Jul 11 | 340 | 224 |
| Summer means window units fighting for outlets | Jul 25 | 335 | 272 |
| Panel upgrade — flickering lights, tripping breakers | Jul 13 | 327 | 220 |
| Got an EV? Level 2 home charger install | Jul 10 | 322 | 231 |
| Still chirping? Try this in order (60-Second Fix) | Jul 23 | 313 | 222 |
| Storm season doesn't wait (Generator Readiness) | Jul 27 | 285 | 209 |
| One lightning strike can spike voltage (Surge Protection) | Jul 28 | 235 | 215 |
The pattern worth carrying into August. The content that consistently outperforms is the "here's what that thing your house is doing actually means" format — the chirping smoke detector, the flickering lights, the ceiling fan tip. Those posts landed 300–400 views each. Straight service promotions land lower. That's a clear, repeatable signal for what to make more of.
Facebook is doing its job — 3,356 views a month, entirely organic. But Instagram is still not connected in Meta Business Suite ("Connect Instagram" is showing), so none of this content is reaching it. Every video already produced would post to both platforms automatically, at no additional cost and with no new content work.
Reels are exactly the format Instagram pushes hardest, and this content is already built for it. It's a ten-minute authorization on your end — happy to walk through it whenever you're ready.