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Craddock's Electrical Service

Craddock's Electrical Service Inc.

Monthly Marketing & SEO Report  ยท  Prepared by Danielle Lemons

July 2026
Monthly Summary
Nashville & Middle Tennessee's trusted electricians since 1984. This report covers website performance, SEO & AEO progress, Google Business Profile, social media, and strategic wins for the month of July.

โœ“ Complete. Website and Search Console figures below are real July 2026 data (Site Kit / Search Console, trailing 28-day window). Social media, video, and Business Profile figures are pulled directly from Meta Business Suite and Google.

Important โ€” Scope Change

This Is the Final Full SEO & Website Report

Starting August 2026, Craddock's engagement moves to social media management only โ€” website, SEO, AEO infrastructure, and Google Business Profile work are no longer in scope going forward. Everything below reflects the work completed through the end of July. The Looking Ahead section at the bottom of this report is scoped to social media only, consistent with the new arrangement.

July Wins

๐ŸŽฌ
8 Branded Social Videos Live

A full new library of branded, motion-graphic Reels went out this month โ€” generator readiness, GFCI/pool safety, panel warning signs, two smoke-alarm videos, surge protection, outlet overload, and EV charger install. All 8 are published or scheduled on Facebook.

๐Ÿ“ˆ
Search Impressions Up 12.6%

3.9K search impressions over the trailing 28 days, up 12.6% โ€” with clicks up 18.3% (58 total) and unique search visitors up 13.7% (133). Search visibility kept climbing through the final month of active SEO work.

๐Ÿ“ฑ
Reels Reaching Hundreds Per Post

Individual Reels this month reached as high as 333 people (Panel Warning Signs) and 269 (Outlet Overload/summer load) โ€” strong organic reach without any paid boost.

โœ๏ธ
4 Answer-First Blog Posts Published

Generator cost, EV charger install timeline, GFCI/pool outdoor safety, and summer power outage guidance โ€” all written in AEO answer-first format with FAQ schema, scheduled across the month.

๐Ÿ“
New City Landing Page Live

Electrician in Sevierville, Pigeon Forge & Gatlinburg, TN published with full Service schema, extending local + AI visibility into the Smoky Mountains service area.

๐Ÿ”ง
Generator Page Rewrite Published

The home generator installation page's answer-first rewrite went live and was verified on the published site โ€” closing out the last of the flagged service-page content gaps.

July Traffic Overview (trailing 28 days)
All Visitors
417
โ–ฒ 2.1% vs. previous 28 days
Site Kit / Google Analytics
Search Impressions
3,900
โ–ฒ 12.6% ยท 58 clicks (โ–ฒ18.3%)
Search Console ยท trailing 28 days
Unique Search Visitors
133
โ–ฒ 13.7% vs. previous period
Search Console ยท trailing 28 days
Organic Search Share
31.7%
of all site traffic
Direct 54.5% ยท Social 7.1% ยท Referral 2.9%

๐Ÿ“Š Traffic by Channel

Direct54.5%
Organic Search31.7%
Organic Social7.1%
Referral2.9%
Other3.8%
417 total visitors, trailing 28 days

๐Ÿ” Search Console Snapshot

Total Impressions3,900 โ–ฒ12.6%
Total Clicks58 โ–ฒ18.3%
Unique Search Visitors133 โ–ฒ13.7%
All figures trending up vs. the previous 28-day period

Note on methodology: These figures reflect the trailing 28-day window (early July through the report date) rather than a strict calendar month, pulled directly from the site's Google Analytics + Search Console integration. Every underlying trend โ€” impressions, clicks, and unique search visitors โ€” moved up this period, capping off the active SEO engagement on a strong note.

๐Ÿค– AI Search Infrastructure โ€” Status Going Into August

AI Crawler Access & AEO Foundation Remain Fully in Place

Robots.txt and llms.txt were both verified live and correctly configured as of the June report, allowing GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, and anthropic-ai full access to crawl the site. That infrastructure โ€” plus the JSON-LD schema, answer-first service page rewrites, and the new Sevierville/Pigeon Forge/Gatlinburg landing page โ€” is now locked in and live. Since website work moves out of scope after July, this is the state the AEO foundation will remain in going forward.

๐Ÿ“ Nashville, TN
๐Ÿ“ Hendersonville, TN
๐Ÿ“ Goodlettsville, TN
๐Ÿ“ White House, TN
๐Ÿ“ Sevierville / Pigeon Forge / Gatlinburg
Because website/SEO work ends after this report, we won't have visibility into whether these AI citations continue to hold โ€” worth a periodic manual check (running "best electrician in Nashville" on ChatGPT/Perplexity) if you want to keep an eye on it going forward.
Local Search Status

โš ๏ธ Open Item โ€” Listing Confusion Unresolved

Craddock's Google Business Profile has not been fully claimed under the correct listing โ€” the Local Pack currently shows two mismatched third-party listings ("Craddock's Service" and "Craddock's Electrical Services") rather than the verified "Craddock Electrical" profile. This means GBP posting and performance metrics could not be pulled or published this month.

Since GBP management moves out of scope after July, this is worth resolving on your end (or Gary's) directly with Google โ€” claiming/merging the correct listing would meaningfully help local and AI visibility going forward, even without ongoing management from us.

Video & Post Performance โ€” July 2026
Video / PostDateReach
Your panel usually gives warning signs before it failsJul 2916
One lightning strike can spike voltage (Surge Protection)Jul 28215
Storm season doesn't wait (Generator Readiness)Jul 27209
Summer means window units fighting for outlets (Outlet Overload)Jul 25272
Pool season means GFCI seasonJul 2418
Still chirping? Try this in order (Smoke Alarm 60-Second Fix)Jul 23221
That random chirp isn't random (Decode the Chirp)Jul 21286
Thinking about a home EV charger?Jul 30 (scheduled)โ€”

Instagram note: Facebook posting is fully active and performing well, but Instagram is not connected in Meta Business Suite ("Connect Instagram" still showing), so none of this content is cross-posting there. Connecting it is the single easiest way to add reach without any new content work โ€” happy to walk through that whenever you're ready.

July Deliverables

โœ๏ธ
Volt Talk Blog Posts (4)

  • How Much Does a Standby Generator Cost? (answer-first, 7/8)
  • How Long Does EV Charger Installation Take? (answer-first, 7/15)
  • Outdoor & Pool GFCI Safety Guide (answer-first, 7/22)
  • What to Do During a Summer Power Outage (answer-first, 7/29)

๐ŸŽฌ
Branded Social Videos (8)

  • Generator Readiness ยท GFCI & Pool Safety ยท Panel Warning Signs
  • Smoke Alarm: Decode the Chirp ยท 60-Second Fix
  • Surge Protection ยท Outlet Overload ยท EV Charger Install
  • All published/scheduled on Facebook, reach 16โ€“286 per post

๐Ÿ”ง
SEO & AEO Infrastructure

  • Electrician in Sevierville/Pigeon Forge/Gatlinburg TN page published + linked from Service Areas hub
  • Generator installation page answer-first rewrite published & verified live
  • Service JSON-LD schema + rewrites delivered for 9 legacy service pages
  • Footer copyright year fixed (2025 โ†’ 2026)

๐Ÿ“‹
Strategy & Planning

  • 3-touch review-request cadence + templates delivered (SMS/email)
  • August 1โ€“14 social post batch drafted (14 posts, headline framework)
  • Banned-phrase content rule established across all Craddock content
What's Next